How to successfully run marketing campaign in restaurants in Tenterden

If you are running a restaurant or planning to venture into the restaurant business, you need to know how to create a successful marketing campaign. There are some effective and efficient marketing ideas that can be put into implementation for successful operations of Restaurants in Tenterden.

Introduce redeemable restaurant coupons:

the first time any customer visits your restaurant, offer them redeemable coupons that they can take advantage of upon their next visit. It can be in the form of a free drink or a dessert. There should be no conditions placed on the offer and allow the coupon to be redeemable for the next six months. When the customer is about to leave given them that coupon. Create a database so that you can track all the information; devise a mechanism through which you can measure the results. Make changes to the offer if needed and once you get a desirable outcome in terms of more business then make that a permanent part of your marketing system.

Review your restaurant costs and cut down accordingly: 

no matter how busy you are, it is imperative that you review your restaurant costs every six months. This is the most effective way to increase your bottom line. You should look to negotiate your credit card changes and deals with suppliers. You need to ask yourself are you getting the best deal from your food merchant. Make it a point to check your profit margins and review your menu. This will help you to narrow down your best and worst dishes and which ones are giving you the best margins. You can create a menu with those dishes and market them amongst your best savories. Similarly, get rid of the dishes that give you the worst margins. You will be taken aback with the results and how this regular housekeeping can improve your bottom line.

Celebrate birthdays at your restaurants in Tenterden: 
this is one way to create a more personalized offer for your customers. It is also a very effective form of marketing campaign. To go about it, you need to ask customers to fill in a form where they will drop in their details of birthday and contact information. You can use this to start a birthday campaign. You can send out a restaurant coupon for a complimentary drink or dessert at the start of the birthday month. Keep this offer open for an entire month. You can also do additional birthday services such as send a birthday cake or give additional discounts.  It would appeal to anyone if you arranged a cake with a candle and the customer’s name on it. It is these little things that you will get extra points for so make sure to incorporate those. You will also be amazed what an impact it can have on your business’s success. This also creates a word of mouth that further helps to increase the value of the business. As we will learn, birthdays are very personal whereas business is personal. Don't pass up this amazing opportunity to reach out to your customers and make them happy.